Cluster analysis in marketing research : review and suggestions for application
Girish Punj and David W. Stewart
| Year of publication: |
1983
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|---|---|
| Authors: | Punj, Girish ; Stewart, David W. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 20.1983, 2, p. 134-148
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| Subject: | Marktforschung | Statistik Klassifikationsanalyse |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002674885