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type_genre:"Reprint"
~subject:"Marketingtheorie"
~type_genre:"Case study"
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The development of marketing theory and its philosophical underpinnings
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The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
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2009
Persistent link: https://www.econbiz.de/10003832474
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2
Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark
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2008
Persistent link: https://www.econbiz.de/10003609456
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3
Marketing, scientific progress and scientific method
Anderson, Paul F.
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2008
Persistent link: https://www.econbiz.de/10003610284
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The tyranny of paradigms : the case for paradigmatic pluralism in marketing
Arndt, Johan
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2008
Persistent link: https://www.econbiz.de/10003610302
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5
Theoretical an philosophical implications of postmodern debates : some challenges to modern marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
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2008
Persistent link: https://www.econbiz.de/10003610414
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The critical imagination : emancipatory interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003610426
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7
Construing the critical imagination : comments and necessary diversions
Hetrick, William P.
;
Lozada, Hector R.
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2008
Persistent link: https://www.econbiz.de/10003610435
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