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type_genre:"Sammelwerk"
~isPartOf:"Legends in marketing"
~isPartOf:"Oxford handbooks in business and management"
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Legends in marketing
Oxford handbooks in business and management
Industrial marketing management : the international journal for industrial and high-tech firms
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Organizational buying behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337123
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The Oxford handbook of strategic sales and sales management
Cravens, David W.
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2011
Persistent link: https://www.econbiz.de/10008826182
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Organizational buyer behavior
Sheth, Jagdish N.
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2010
Persistent link: https://www.econbiz.de/10003969790
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