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type_genre:"Sammelwerk"
~isPartOf:"Multi-channel marketing, branding and retail design : new challenges and opportunities"
~type_genre:"Case study"
~type_genre:"Collection of articles written by one author"
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Multi-channel marketing, branding and retail design : new challenges and opportunities
The journal of brand management : an international journal
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Branding : at the heart of the relationship between product marketing and design
Hemonnet-Goujot, Aurélie
;
Manceau, Delphine
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 3-30)
.
2016
Persistent link: https://www.econbiz.de/10011582558
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In-store design and marketing effects : taking account of the influence of servicescape design upon retail brand frontline employees
Kearney, Treasa
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 193-217)
.
2016
Persistent link: https://www.econbiz.de/10011582614
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