Branding : at the heart of the relationship between product marketing and design
Year of publication: |
2016
|
---|---|
Authors: | Hemonnet-Goujot, Aurélie ; Manceau, Delphine |
Published in: |
Multi-channel marketing, branding and retail design : new challenges and opportunities. - Bingley : Emerald, ISBN 1-78635-456-X. - 2016, p. 3-30
|
Subject: | Produktgestaltung | Product design | Markenimage | Brand image | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing |
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