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type_genre:"Sammelwerk"
~person:"Sondhi, Neena"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Forschungsbericht"
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Search: subject_exact:"Clustering approach"
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ECONIS (ZBW)
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Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
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2
Profiling the online premium brand consumers based on their fashion orientation
Sondhi, Neena
;
Basu, Rituparna
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 380-397
Persistent link: https://www.econbiz.de/10013553060
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3
Mapping the luxury purchase intentions of the counterfeit luxury buyers
Sondhi, Neena
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 476-494
Persistent link: https://www.econbiz.de/10012140329
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4
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
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5
Consumption of organic food products : an emerging market perspective
Sondhi, Neena
- In:
International journal of management practice : IJMP
10
(
2017
)
1
,
pp. 30-48
Persistent link: https://www.econbiz.de/10011723465
Saved in:
6
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
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7
A cluster analysis approach to grouping Indian women professionals
Sondhi, Neena
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
8
(
2014
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10010400977
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8
Segmenting the urban Indian online buyer : an exploratory study
Sondhi, Neena
- In:
International journal of logistics economics and …
6
(
2014/2017
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10011472329
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