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type_genre:"Sammelwerk"
~subject:"Beschaffung"
~subject:"Betriebliche Wertschöpfung"
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Search: subject_exact:"Industrial marketing"
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Beschaffung
Betriebliche Wertschöpfung
B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Marketing management
23
Deutschland
22
Investitionsgütermarketing
22
Germany
21
Theorie
21
Theory
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Bundling strategy
6
Direktmarketing
6
Leistungsbündel
6
Strategic management
6
Verkauf
6
Dienstleistungsmarketing
5
International marketing
5
Internationales Marketing
5
Investitionsgüterindustrie
5
Marketing theory
5
Marketingtheorie
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Services marketing
5
USA
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Article in journal
187
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Thesis
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Bibliografie enthalten
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Bibliography included
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Kleinaltenkamp, Michael
7
Fließ, Sabine
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Jacob, Frank
2
Plinke, Wulff
2
Andersson, Per
1
Backhaus, Klaus
1
Ehret, Michael
1
Ellis, Nick
1
Haase, Michaela
1
Hinterhuber, Andreas
1
Lindgreen, Adam
1
Pressey, Andrew
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Sheth, Jagdish N.
1
Snelgrove, Todd C.
1
Tadajewski, Mark
1
Thomas, Robert J.
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Tunisini, Annalisa
1
Wind, Yoram
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Technischer Vertrieb
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Engineering online library
1
Journal of marketing management : MM
1
Legends in marketing
1
SAGE library in marketing
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ECONIS (ZBW)
15
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1
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
2
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
3
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
4
Det mogna tjänstesamhällets förnyelse : affärsmodeller, organisering och affärsrelationer
Andersson, Per
(
contributor
)
-
2013
-
1. uppl.
Persistent link: https://www.econbiz.de/10010240963
Saved in:
5
Special issue: Value in business and industrial marketing
Lindgreen, Adam
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009513239
Saved in:
6
Special issue: Value marketing in the health care industry
2011
Persistent link: https://www.econbiz.de/10008989922
Saved in:
7
Introducing B2B marketing
Ellis, Nick
(
contributor
);
Tadajewski, Mark
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10011290316
Saved in:
8
Special issue: Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003924735
Saved in:
9
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
10
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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