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type_genre:"Sammelwerk"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Consumer behaviour
International marketing research
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Internationale Marktforschung
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International journal of strategic change management : IJSCM
1
Language in international business : developing a field
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New developments and approaches in consumer behavior research
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ECONIS (ZBW)
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Methodological considerations in cross-national consumer research
Green, Robert T.
;
White, Phillip D.
- In:
Language in international business : developing a field
,
(pp. 20-32)
.
2017
Persistent link: https://www.econbiz.de/10011582058
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2
Does psychic distance have effect on brand acceptance? : case of an emerging market
Srivastava, R. K.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
4
,
pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
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3
Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R.
- In:
New developments and approaches in consumer behavior …
,
(pp. 269-288)
.
1998
Persistent link: https://www.econbiz.de/10001299788
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