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type_genre:"Sammlung"
~accessRights:"free"
~subject:"Kommunikationsmedien"
~subject:"Purchase decision"
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Information in online purchase decision processes: information extraction, data analysis and economic impact
Wimmer, Tristan
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2019
Persistent link: https://www.econbiz.de/10012098274
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"Essays on the role of content in digital marketing communications"
Sander, Verena
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2019
Persistent link: https://www.econbiz.de/10012110455
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