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type_genre:"Sammlung"
~isPartOf:"Strategy and communication for innovation"
~type_genre:"Aufsatz im Buch"
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Strategy and communication for innovation
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Measuring and managing brands
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Legends in marketing
9
Strategic market creation : a new perspective on marketing and innovation management
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
7
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
7
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
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ECONIS (ZBW)
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1
Integrated communication in the innovation process : an approach to integrated innovation communication
Bruhn, Manfred
;
Ahlers, Grit Mareike
- In:
Strategy and communication for innovation
,
(pp. 139-160)
.
2013
Persistent link: https://www.econbiz.de/10010245541
Saved in:
2
Innovation and value in networks for emerging musicians
Cartwright, Phillip A.
;
Smith, Gareth Dylan
- In:
Strategy and communication for innovation
,
(pp. 437-449)
.
2013
Persistent link: https://www.econbiz.de/10010246304
Saved in:
3
A holistic approach to communicating innovations : Siemens and its environmental portfolio
Eberl, Ulrich
- In:
Strategy and communication for innovation
,
(pp. 369-380)
.
2013
Persistent link: https://www.econbiz.de/10010246318
Saved in:
4
Communicating for innovation : the "social" enterprise and the translation of novel ideas
Rodriguez-Montemayor, Eduardo
- In:
Strategy and communication for innovation
,
(pp. 329-345)
.
2013
Persistent link: https://www.econbiz.de/10010246323
Saved in:
5
Achieving market leadership with collaborative innovation : the case of technology-driven companies
Viardot, Eric
- In:
Strategy and communication for innovation
,
(pp. 293-313)
.
2013
Persistent link: https://www.econbiz.de/10010246329
Saved in:
6
Innovation communication as an integrative management capability in digital innovation ecosystems
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 241-269)
.
2013
Persistent link: https://www.econbiz.de/10010246333
Saved in:
7
The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
Saved in:
8
Managing emotions matters : a balanced framework for communicating innovations in companies
Mast, Claudia
- In:
Strategy and communication for innovation
,
(pp. 195-204)
.
2013
Persistent link: https://www.econbiz.de/10010246337
Saved in:
9
Innovation marketing : an introduction
Steinhoff, Fee
;
Trommsdorff, Volker
- In:
Strategy and communication for innovation
,
(pp. 161-172)
.
2013
Persistent link: https://www.econbiz.de/10010246341
Saved in:
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