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Essays zur Schätzung von Marketingmodellen und zur Ableitung von Handlungsempfehlungen
Proppe, Dennis
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2008
Persistent link: https://www.econbiz.de/10003772250
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
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1999
Persistent link: https://www.econbiz.de/10001401240
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