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type_genre:"Sammlung"
~subject:"Online-Handel"
~subject:"Rajan Varadarajan"
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Online-Handel
Rajan Varadarajan
Marketing management
39
Marketingmanagement
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Theorie
10
Theory
10
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
6
Marketing theory
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6
Relationship marketing
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USA
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United States
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Innovation management
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Innovationsmanagement
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Marketing
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Strategisches Management
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Estimation
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International marketing
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Internationales Marketing
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Strategic management
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Competitive strategy
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Deutschland
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Firm performance
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Germany
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Innovation
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Inter-firm cooperation
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Management
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Market research
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Marktforschung
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Online retailing
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Scientific method
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Social Web
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Collection of articles of several authors
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English
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Sheth, Jagdish N.
4
Varadarajan, Rajan
4
Anderl, Eva Maria
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Bharadwaj, Sundar
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Cunningham, Peggy
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Hult, G. Tomas M.
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Sridhar, Srihari
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Legends in strategic marketing
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ECONIS (ZBW)
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Three essays on analyzing and managing online consumer behavior
Anderl, Eva Maria
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2014
Persistent link: https://www.econbiz.de/10010477449
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2
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
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3
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
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4
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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5
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
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