//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammlung"
~subject:"Purchase decision"
~subject:"Soziales Netzwerk"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Targeting"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Purchase decision
Soziales Netzwerk
Internet marketing
194
Online-Marketing
194
Social Web
77
Social web
77
Deutschland
30
Germany
30
Marketingmanagement
21
USA
21
United States
21
Marketing management
20
Erfolgsfaktor
19
Success factor
19
Brand management
18
Markenführung
18
Advertising effects
13
Beziehungsmarketing
13
Relationship marketing
13
Soziale Software
13
Werbewirkung
13
Nonprofit organization
12
Nonprofit-Organisation
12
Viral marketing
12
Virales Marketing
12
Consumer behaviour
11
KMU
11
Konsumentenverhalten
11
Marketing
11
Online retailing
11
Online-Handel
11
SME
11
Web 2.0 technologies
11
Web 2.0-Technologien
11
Electronic Commerce
10
Search engine
10
Suchmaschine
10
Social Media
9
Website
9
Welt
9
World
9
more ...
less ...
Online availability
All
Free
2
Undetermined
1
Type of publication
All
Book / Working Paper
13
Article
2
Type of publication (narrower categories)
All
Sammlung
Fallstudie
Article in journal
458
Aufsatz in Zeitschrift
458
Aufsatz im Buch
22
Book section
22
Ratgeber
18
Guidebook
17
Graue Literatur
16
Non-commercial literature
16
Collection of articles of several authors
13
Sammelwerk
13
Arbeitspapier
12
Working Paper
12
Case study
10
Hochschulschrift
10
Conference paper
9
Konferenzbeitrag
9
Aufsatzsammlung
7
Thesis
6
Collection of articles written by one author
5
Glossar enthalten
3
Glossary included
3
Lehrbuch
2
Textbook
1
more ...
less ...
Language
All
English
13
German
2
Author
All
Michelis, Daniel
2
Schildhauer, Thomas
2
Agnoli, Lara
1
Alonso, Abel Duarte
1
Baum, Daniela
1
Begalli, Diego
1
Bernoff, Josh
1
Bormann, Patrick
1
Brettel, Malte
1
Bühler, Julian
1
Capitello, Roberta
1
Flatten, Tessa
1
Gavilanes Rivadeneira, José Manuel
1
Hanselmann, Michael Ludwig
1
Holsing, Christian
1
Jones, Calvin
1
Li, Charlene
1
Macy, Beverly
1
O'Shea, Michelle
1
Olbrich, Rainer
1
Piskorski, Mikołaj Jan
1
Ryan, Damian
1
Scholz, Michael
1
Shih, Clara
1
Thompson, Teri
1
Wimmer, Tristan
1
more ...
less ...
Institution
All
RWTH Aachen
1
Published in...
All
Edition Wissenschaft Apprimus
1
Electronic commerce & digital markets : ecm
1
International journal of leisure and tourism marketing : IJLTM
1
Research papers from the Chair of Marketing
1
Successful social media and ecommerce strategies in the wine industry
1
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Information in online purchase decision processes: information extraction, data analysis and economic impact
Wimmer, Tristan
-
2019
Persistent link: https://www.econbiz.de/10012098274
Saved in:
2
Understanding the social media phenomenon : terminological examination and perception of its entities
Bühler, Julian
-
2017
Persistent link: https://www.econbiz.de/10011805503
Saved in:
3
Essays on consumer decision-making at online marketplaces for health insurance products
Hanselmann, Michael Ludwig
-
2018
Persistent link: https://www.econbiz.de/10012000092
Saved in:
4
The social business imperative : adapting your business model to the always-connected customer
Shih, Clara
-
2016
Persistent link: https://www.econbiz.de/10011474309
Saved in:
5
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
6
Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
; …
-
2016
Persistent link: https://www.econbiz.de/10012875444
Saved in:
7
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
8
Social Media Handbuch : Theorien, Methoden, Modelle und Praxis
Michelis, Daniel
(
ed.
);
Schildhauer, Thomas
(
ed.
)
-
2015
-
3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013544068
Saved in:
9
A social strategy : how we profit from social media
Piskorski, Mikołaj Jan
-
2014
Persistent link: https://www.econbiz.de/10010376684
Saved in:
10
Consumer reviews and social media marketing
Baum, Daniela
-
2014
-
1. ed.
Persistent link: https://www.econbiz.de/10010488091
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->