Understanding the social media phenomenon : terminological examination and perception of its entities
by Dipl.-Wirt.-Inf. Julian Bühler
| Year of publication: |
13.12.2017
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|---|---|
| Authors: | Bühler, Julian |
| Publisher: |
Berlin : ESCP Europe Wirtschaftshochschule Berlin |
| Subject: | B2C Communication | Cultural Effects | Social Media | Social Network | Technology Acceptance | Social Web | Social web | Soziales Netzwerk | Social network | Innovationsakzeptanz | Innovation adoption | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing |
| Extent: | 1 Online-Ressource (circa 59 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Sammelwerk ; Collection of articles of several authors ; Sammlung ; Collection of articles written by one author |
| Language: | English |
| Thesis: | Dissertation, ESCP Europe Wirtschaftshochschule Berlin, 2017 |
| Notes: | Besteht aus einer Einführung und einer Auflistung von bereits veröffentlichten Beiträgen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011805503