Understanding the social media phenomenon : terminological examination and perception of its entities

by Dipl.-Wirt.-Inf. Julian Bühler

Year of publication:	13.12.2017
Authors:	Bühler, Julian
Publisher:	Berlin : ESCP Europe Wirtschaftshochschule Berlin
Subject:	B2C Communication \| Cultural Effects \| Social Media \| Social Network \| Technology Acceptance \| Social Web \| Social web \| Soziales Netzwerk \| Social network \| Innovationsakzeptanz \| Innovation adoption \| Web 2.0-Technologien \| Web 2.0 technologies \| Online-Marketing \| Internet marketing

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