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type_genre:"Statistik"
~subject:"Advertising"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Freier Wohlfahrtsverband"
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Werbewirkung
Charitable organization
591
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377
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International journal of nonprofit & voluntary sector marketing
5
International journal of advertising : the review of marketing communications
3
Journal of philanthropy and marketing
3
INF : die Information für Steuerberater und Wirtschaftsprüfer
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing letters : a journal of research in marketing
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Omega : the international journal of management science
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ECONIS (ZBW)
39
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39
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1
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
2
Charity advertising : a literature review and research agenda
Wymer, Walter
;
Gross, Hellen P.
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438731
Saved in:
3
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
4
It's me again... : ask avoidance and the dynamics of charitable giving
Späth, Maximilian
- In:
Oxford economic papers
75
(
2023
)
4
,
pp. 962-972
Persistent link: https://www.econbiz.de/10014391526
Saved in:
5
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
6
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
7
The impact of guilt and shame in charity advertising : the role of self-construal
Xu, Jie
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013093300
Saved in:
8
Facial expressions of beneficiaries and donation intentions of potential donors : effects of the number of beneficiaries in charity advertising
Li, Meng-Ran
;
Yin, Cheng-Yue
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209665
Saved in:
9
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
10
The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
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