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type_genre:"Statistik"
~subject:"Consumer behaviour"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Freier Wohlfahrtsverband"
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Consumer behaviour
Werbewirkung
Charitable organization
591
Gemeinnützige Organisation
591
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377
Charity
336
Wohltätigkeit
331
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241
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Aufsatz in Zeitschrift
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Choi, Jungsil
3
Ford, John B.
3
Merchant, Altaf
3
Singh, Surendra N.
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Xu, Jie
3
Yoon, Sukki
3
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2
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1
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Aluisius Hery Pratono
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1
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1
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International review on public and non-profit marketing
9
Journal of nonprofit & public sector marketing
6
International journal of nonprofit & voluntary sector marketing
5
Journal of philanthropy and marketing
5
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of retailing and consumer services
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
Humanomics
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Journal of advertising
1
Journal of business ethics : JBE
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Journal of business ethics : JOBE
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing
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Journal of the Academy of Marketing Science
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Management research review
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Marketing letters : a journal of research in marketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Technological forecasting & social change : an international journal
1
The empirical economics letters : a monthly international journal of economics
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ECONIS (ZBW)
72
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1
Using certifications to signal trustworthiness and reduce the perceived risk of donors : an exploratory investigation into the impact of charity labels
Stötzer, Sandra
;
Martin, Sebastian
;
Broidl, Christiana
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10014321320
Saved in:
2
Exploring the role of charitable ethnocentrism and donation motives in international giving : empirical evidence from Germany
Müller, Marcella S.
;
Lindenmeier, Jörg
- In:
Journal of philanthropy and marketing
27
(
2022
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013272118
Saved in:
3
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
4
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
5
The effect of multidimensions of trust and donors' motivation on donation attitudes and intention toward charitable organizations
Lee, Ji Ye
;
Kim, Sang Soo
- In:
Nonprofit management & leadership
34
(
2023
)
2
,
pp. 267-291
Persistent link: https://www.econbiz.de/10014471340
Saved in:
6
Can blockchain enhance motivation to donate : the moderating impact of religion on donors' behavior in the USA's charity organizations
Baudier, Patricia
;
Kondrateva, Galina
;
Ammi, Chantal
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014334833
Saved in:
7
Charity advertising : a literature review and research agenda
Wymer, Walter
;
Gross, Hellen P.
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438731
Saved in:
8
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
9
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
10
The role of socially rich photos in generating favorable donation behavior on charity websites
Bataoui, Soffien
;
Boch, Emmanuelle
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014364672
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