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type_genre:"Statistik"
~subject:"Emotion"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Freier Wohlfahrtsverband"
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Emotion
Werbewirkung
Charitable organization
591
Gemeinnützige Organisation
591
Fundraising
377
Charity
336
Wohltätigkeit
331
Nonprofit organization
241
Nonprofit-Organisation
241
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128
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Statistik
Aufsatz in Zeitschrift
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46
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Choi, Jungsil
3
Ford, John B.
3
Merchant, Altaf
3
Xu, Jie
3
Yoon, Sukki
3
Bae, Mikyeung
2
Lee, Younghwa
2
Rangan, Priyamvadha
2
Singh, Surendra N.
2
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1
Ahmed, Tanvir
1
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1
Baek, Tae Hyun
1
Baxter, Stacey
1
Bennett, Roger
1
Boenigk, Silke
1
Brown, Adam D.
1
Cao, Xiaoxia
1
Chambers, Suzanne K.
1
Chang, Chingching
1
Chen, Ming-Yi
1
Chen, Ya-Ju
1
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1
Cui, Yuanyuan
1
D'Souza, Clare M.
1
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1
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1
Gross, Hellen P.
1
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1
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1
Havitz, Mark E.
1
Henritze, Evan
1
Hepworth, Adam
1
Hou, Jian-Ren
1
Hua, Danni
1
Hyde, Melissa K.
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International journal of nonprofit & voluntary sector marketing
5
Journal of philanthropy and marketing
5
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of nonprofit & public sector marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of retailing and consumer services
2
Academy of Management journal : AMJ
1
European journal of marketing : EJM
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and non-profit marketing
1
Journal of advertising
1
Journal of business and psychology
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
MIS quarterly
1
Marketing letters : a journal of research in marketing
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Nonprofit management & leadership
1
Psychology & marketing
1
The empirical economics letters : a monthly international journal of economics
1
The service industries journal
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ECONIS (ZBW)
46
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date (oldest first)
1
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
2
Charity advertising : a literature review and research agenda
Wymer, Walter
;
Gross, Hellen P.
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438731
Saved in:
3
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
4
Pictures that are worth a thousand donations : how emotions in project images drive the success of online charity fundraising campaigns? : an image design perspective
Hou, Jian-Ren
;
Zhang, Jie Jennifer
;
Zhang, Kunpeng
- In:
MIS quarterly
47
(
2023
)
2
,
pp. 535-584
Persistent link: https://www.econbiz.de/10014422465
Saved in:
5
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
6
The limited benefits of using virtual reality 360° videos to promote empathy and charitable giving
Martingano, Alison Jane
;
Konrath, Sara
;
Henritze, Evan
; …
- In:
Nonprofit and voluntary sector quarterly : journal of …
52
(
2023
)
5
,
pp. 1434-1457
Persistent link: https://www.econbiz.de/10014384441
Saved in:
7
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
8
The effects of religious participation and brand image on commitment to donate to faith-based charities
D'Souza, Clare M.
;
Valladares, Lorraine
;
Ratten, Vanessa
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10014234439
Saved in:
9
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
10
To ask or not to ask : enhancing donations to nonprofits by soliciting opinions upfront, rather than donations
Pittarello, Andrea
;
Kogut, Tehila
- In:
Journal of business and psychology
37
(
2022
)
4
,
pp. 759-773
Persistent link: https://www.econbiz.de/10013268247
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