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type_genre:"Statistik"
~subject:"Germany"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Freier Wohlfahrtsverband"
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Germany
Werbewirkung
Charitable organization
591
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591
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377
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336
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331
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241
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4
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Xu, Jie
3
Yoon, Sukki
3
Bae, Mikyeung
2
Ford, John B.
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Lee, Younghwa
2
Merchant, Altaf
2
Muth, Jochen J.
2
Rangan, Priyamvadha
2
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2
Singh, Surendra N.
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2
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1
Antoni, Conny Herbert
1
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1
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1
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1
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1
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6
International journal of nonprofit & voluntary sector marketing
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5
Journal of philanthropy and marketing
4
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3
INF : die Information für Steuerberater und Wirtschaftsprüfer
3
International journal of advertising : the review of marketing communications
3
Arbeit und Sozialpolitik : Zeitschrift für das gesamte Gesundheitswesen
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
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Journal of nonprofit & public sector marketing
2
Journal of retailing and consumer services
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Organisationsberatung, Supervision, Coaching : OSC
2
Steuer und Wirtschaft : StuW ; Zeitschrift für die gesamten Steuerwissenschaften
2
Steuern und Bilanzen : STuB ; Zeitschrift für das Steuerrecht und die Rechnungslegung der Unternehmen
2
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Kölner Zeitschrift für Soziologie und Sozialpsychologie : KZfSS
1
Marketing letters : a journal of research in marketing
1
Nonprofit management & leadership
1
Ordo : Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft
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ECONIS (ZBW)
88
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1
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10
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88
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date (oldest first)
1
Exploring the role of charitable ethnocentrism and donation motives in international giving : empirical evidence from Germany
Müller, Marcella S.
;
Lindenmeier, Jörg
- In:
Journal of philanthropy and marketing
27
(
2022
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013272118
Saved in:
2
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
3
Charity advertising : a literature review and research agenda
Wymer, Walter
;
Gross, Hellen P.
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014438731
Saved in:
4
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
5
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
6
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
7
The impact of guilt and shame in charity advertising : the role of self-construal
Xu, Jie
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013093300
Saved in:
8
Facial expressions of beneficiaries and donation intentions of potential donors : effects of the number of beneficiaries in charity advertising
Li, Meng-Ran
;
Yin, Cheng-Yue
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209665
Saved in:
9
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
10
The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
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