//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Statistik"
~subject:"Internet marketing"
~subject:"Verkaufsförderung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Store flyers"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Verkaufsförderung
Promotional materials
95
Werbemittel
95
Consumer behaviour
18
Deutschland
18
Germany
18
Konsumentenverhalten
18
Market research
15
Marktforschung
15
USA
15
United States
15
Media usage
13
Mediennutzung
13
Advertising effects
11
East Germany
11
Ostdeutschland
11
Werbewirkung
11
Sales promotion
9
Store flyers
9
Einzelhandel
8
Retail trade
8
Theorie
8
Theory
8
Advertising
7
Werbung
7
Psychology of advertising
6
Werbepsychologie
6
Zielgruppe
6
Brand image
4
Food retailing
4
Lebensmitteleinzelhandel
4
Markenimage
4
Preismanagement
4
Pricing strategy
4
Rabatt
4
Rebate
4
Verbraucherverhalten
4
Hörfunkwerbung
3
Marketing management
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Statistik
Article in journal
Aufsatz in Zeitschrift
12
Hochschulschrift
4
Thesis
3
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Graue Literatur
1
Handbook
1
Handbuch
1
Non-commercial literature
1
Sammelwerk
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
English
11
German
1
Author
All
Gázquez-Abad, Juan Carlos
3
Martínez-López, Francisco J.
2
Ratchford, Brian Thomas
2
Alvarez, Antonio M.
1
Barrales-Molina, Vanesa
1
Boto-García, David
1
Buil, Isabel
1
D'Attoma, Ida
1
De Chernatony, Leslie
1
Delgado-Ballester, Elena
1
Diehl, Sandra
1
Dobrinić, Damir
1
Gauri, Dinesh Kumar
1
Grimm, Kerry E.
1
Ieva, Marco
1
Khouja, Moutaz
1
Laran, Juliano
1
Montaner, Teresa
1
Needham, Mark D.
1
Palazon, Mariola
1
Pan, Jingming
1
Pancras, Joseph
1
Talukdar, Debabrata
1
Terlutter, Ralf
1
Tsiros, Michael
1
Zhou, Jing
1
Ziliani, Cristina
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
4
European journal of marketing : EJM
2
Journal of retailing
2
Journal of marketing
1
Market : review for marketing theory and practice
1
Marketing : ZFP ; journal of research and management
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
2
Modelling the effect of store flyers on supermarket sales : an application to olive oil demand
Boto-García, David
;
Alvarez, Antonio M.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238363
Saved in:
3
Advertising value and attitude to catalogs and store flyer ads among Croatian consumers : SEM approach
Dobrinić, Damir
- In:
Market : review for marketing theory and practice
32
(
2020
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10012625539
Saved in:
4
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
7
An investigation of the effectiveness of uncertainty in marketing promotions involving free gifts
Laran, Juliano
;
Tsiros, Michael
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10009717165
Saved in:
8
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
9
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
10
Internet promotional material and conservation volunteer tourist motivations : a case study of selecting organizations and projects
Grimm, Kerry E.
;
Needham, Mark D.
- In:
Tourism management perspectives : TMP
1
(
2012
),
pp. 17-27
Persistent link: https://www.econbiz.de/10009704403
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->