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type_genre:"Thesis"
~isPartOf:"Lund studies in economics and management"
~subject:"Brand management"
~subject:"United States"
~type_genre:"Reprint"
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Brand management
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Consumer behaviour
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Bertilsson, Jon
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Ulver-Sneistrup, Sofia
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Lund studies in economics and management
Gabler Edition Wissenschaft
11
Brand management ; Vol. 2
10
Brand management ; Vol. 3
9
Brand management ; Vol. 4
7
Measuring and managing brands
7
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
7
The evolution of brands : from signals of quality to storehouses of trust
7
Schriftenreihe Studien zum Konsumentenverhalten
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Brand management ; Vol. 1
5
Gabler Research
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Innovatives Markenmanagement
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Research
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Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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International marketing ; Vol. 2
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Corporate brand and corporate reputation
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Cross-cultural and critical perspectives on brands
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Gabler research
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Marketing-mix strategies - product strategy and promotion strategy
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Schriftenreihe Schwerpunkt Marketing
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Hamburger Schriften zur Marketingforschung
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Springer Gabler Research
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Tinbergen Institute research series
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Apprimus Edition Wissenschaft
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Contributions to management science
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Crisis management ; Vol. 3
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Critical perspectives on business and management
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Dissertation.de
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The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
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2009
Persistent link: https://www.econbiz.de/10003905269
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Status spotting : a consumer cultural exploration into ordinary status consumption of "home" and home aesthetics
Ulver-Sneistrup, Sofia
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2008
Persistent link: https://www.econbiz.de/10003758901
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