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type_genre:"Thesis"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
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Vertrauen in Markenarchitekturen : kommunikative Maßnahmen zum Aufbau und Transfer von Markenvertrauen ; eine empirische Untersuchung der Wirkung und des Transferpotenzials untersc...
Rühl, Vanessa
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2014
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