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type_genre:"Thesis"
~person:"Jensen, Ove"
~person:"Kök, Abdullah Gürhan"
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FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
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2015
Persistent link: https://www.econbiz.de/10011576864
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Management of product variety in retail operations
Kök, Abdullah Gürhan
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2003
Persistent link: https://www.econbiz.de/10003569948
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