//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Thesis"
~person:"Kluge, Philipp Nikolaus"
~person:"Mauerer, Stefan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Premiumsegment"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
2
Luxusgüter
2
Automotive industry
1
Brand management
1
Business history
1
Consumer behaviour
1
Deutschland
1
Germany
1
Internet marketing
1
Kfz-Industrie
1
Konsumentenverhalten
1
Luxusgüterindustrie
1
Markenführung
1
Market segmentation
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Marktsegmentierung
1
Online-Marketing
1
USA
1
United States
1
Unternehmensgeschichte
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Thesis
Article in journal
3
Aufsatz in Zeitschrift
3
Hochschulschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
German
1
English
1
Author
All
Kluge, Philipp Nikolaus
Mauerer, Stefan
Tischer, Timo
2
Basler, Corinna
1
Behrens, Stefan Henrik
1
Bommer, Thomas
1
Bräunl, Manfred
1
Buchner, Caroline
1
Doehne, Malte Christopher
1
Frehse, Jörg
1
Gefromm, Ute
1
Grigoryants, Nana
1
Großkurth, Bernd
1
Hacibekiroglu, Murat Tahsin
1
Hartmann, Laura Helena
1
Heine, Klaus
1
Hünecke, Paul
1
Kempen, Lucas Adrianus Cornelis Marinus van
1
Kisabaka, Linda
1
Klarmann, Christiane
1
Königs, Anke
1
Küthe, Susanne
1
Liersch, Anna
1
Maele, Tobias van
1
Mohr, Henning
1
Müller-Stewens, Günter
1
Nguyen Van Phuong
1
Preilowski, Nina M.
1
Prüne, Gesa
1
Reich, Charlotte
1
Schollmeyer, Thomas
1
Schögel, Marcus
1
Shanahan, Stefanie
1
Thomas, Tobias
1
Valtin, Alexandra
1
Wu, Jiani
1
Zenz-Spitzweg, Patrick
1
Zimmermann, Klaus W.
1
Zöllner, Felix
1
more ...
less ...
Published in...
All
Schriften zu Marketing und Handel
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing luxury goods online
Kluge, Philipp Nikolaus
-
2016
Persistent link: https://www.econbiz.de/10011512919
Saved in:
2
Der Einfluss von Produktlinienerweiterungen auf Premiumautomobilmarken : wirtschaftsgeschichtliche und marketingwissenschaftliche Analysen
Mauerer, Stefan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003528045
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->