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type_genre:"Thesis"
~subject:"Corporate Social Responsibility"
~type_genre:"Fallstudie"
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Sustainable Marketing Management : Grundlagen und Cases
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Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
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Corporate Sustainable Branding : ein empirischer Beitrag zum Markenerfolg öffentlich exponierter Unternehmen
Rauch, Christian
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2012
Persistent link: https://www.econbiz.de/10009546920
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Understanding the corporate brand : impact and performance consequences of corporate identity management
Arendt, Sebastian
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2011
Persistent link: https://www.econbiz.de/10009315243
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