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type_genre:"Thesis"
~subject:"Konsumentenverhalten"
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Weiterempfehlung als Marketingziel : Analyse, empirische Prüfung und Managementimplikationen
Markert, Gunnar
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2008
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Persistent link: https://www.econbiz.de/10003637001
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Marktsimulationen mit Hilfe von Präferenzdaten zur kundenorientierten Planung von Vermögensanlageprodukten
Jasny, Ralf
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1994
Persistent link: https://www.econbiz.de/10013378439
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