//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Thesis"
~subject:"Retail trade"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbegeschenk"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Retail trade
Promotional materials
41
Werbemittel
41
Deutschland
19
Theorie
19
Theory
19
Germany
18
Werbewirkung
8
Advertising effects
7
Psychology of advertising
7
Werbepsychologie
7
Hörfunkwerbung
6
Radio advertising
6
Werbung
5
Schweiz
4
Switzerland
4
Consumer behaviour
3
Expert system
3
Expertensystem
3
Gestaltung
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Product placement
3
Sales promotion
3
Verkaufsförderung
3
Advertising
2
Advertising planning
2
Competition law
2
Computerized method
2
Computerunterstützung
2
Einzelhandel
2
Handelsbetrieb
2
KMU
2
Magazine
2
Markenimage
2
Marketing
2
Multimedia
2
SME
2
Sales-promotion
2
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Thesis
Sammelwerk
Article in journal
5
Aufsatz in Zeitschrift
5
Hochschulschrift
2
Arbeitspapier
1
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Bauer, Hans H.
1
Böcker, Franz
1
Dichtl, Erwin
1
Diller, Hermann
1
Hillebrand, Rainer
1
Königsfeld, Jerome Alexander
1
Institution
All
Deutschland / Bundeswehr / Universität Hamburg
1
Published in...
All
Schriften zum Marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander
-
2015
Persistent link: https://www.econbiz.de/10011750308
Saved in:
2
Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
-
1990
Persistent link: https://www.econbiz.de/10012879385
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->