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type_genre:"Working Paper"
~isPartOf:"Journal of retailing and consumer services"
~type_genre:"Article"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Store brand"
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Consumer behaviour
4
Handelsmarke
4
Konsumentenverhalten
4
Store brand
4
Brand
3
Einzelhandel
3
Markenartikel
3
Retail trade
3
Brand management
2
Markenführung
2
Private label
2
Assortment
1
Beziehungsmarketing
1
Brand premium
1
Channel distribution
1
Climate change
1
Confidence
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Consumer goods
1
Dauerhafte Konsumgüter
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Distribution channel
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Durable goods
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Economic climate
1
Einzelhandelspreis
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Gender
1
Geschlecht
1
Klimawandel
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Konsumgüter
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Loyalty to the retailer
1
Loyalty to the store brand
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Marketing management
1
Marketingmanagement
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Moderating effect
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National brands
1
Preismanagement
1
Preiswettbewerb
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Price competition
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Private labels
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Bigné Alcañiz, J. Enrique
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Caplliure, Eva-María
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Choi, Seung-chan
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Esteban-Millat, Irene
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Gázquez-Abad, Juan Carlos
1
Martínez-López, Francisco J.
1
Miquel, María-José
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Pérez, Carmen
1
Rubio Benito, Natalia
1
Villaseñor, Nieves
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Journal of retailing and consumer services
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Gabler Edition Wissenschaft
7
Research
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Reihe: Marketing, Handel und Management
6
Innovatives Markenmanagement
5
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Melbourne Institute working paper series
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
Department of Economics discussion paper series / University of Oxford
3
ERIM report series research in management
3
Policy research working paper : WPS
3
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Springer eBook Collection
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Working paper / Intellectual Property Research Institute of Australia
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Berichte aus der Betriebswirtschaft
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Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
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Europäische Hochschulschriften / 5
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Kundenmanagement & Electronic Commerce
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PraxisWISSEN Marketing
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Schriften zu Marketing und Management
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
BRQ Business Research Quarterly
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ECONIS (ZBW)
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1
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
2
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
Saved in:
3
Buying private label in durables : gender and other psychological variables
Miquel, María-José
;
Caplliure, Eva-María
;
Pérez, Carmen
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 349-357
Persistent link: https://www.econbiz.de/10011629449
Saved in:
4
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
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