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type_genre:"Working Paper"
~person:"Buijzen, Moniek"
~type_genre:"Article in journal"
~type_genre:"Statistik"
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Search: subject_exact:"Internet game"
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Advertising
4
Advertising effects
4
Computerspiel
4
Video game
4
Werbewirkung
4
Werbung
4
Children
3
Kinder
3
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Target group
2
Zielgruppe
2
advergames
2
Brand
1
Consumer behaviour
1
Emotion
1
Fernsehwerbung
1
Konsumentenverhalten
1
Markenartikel
1
Product Placement
1
Product placement
1
Psychology of advertising
1
Social Web
1
Social web
1
Television advertising
1
Werbepsychologie
1
advertising
1
children
1
cognitive defenses
1
disclosure
1
in-game brand placement
1
mood
1
nontraditional advertising
1
persuasion knowledge
1
television advertising
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Buijzen, Moniek
Castronova, Edward
11
Sreejesh, S.
9
Ward, Michael R.
9
Claussen, Jörg
7
Vashisht, Devika
7
Cox, Joe
6
Dwivedi, Yogesh Kumar
6
Kretschmer, Tobias
6
Dwyer, Brendan
5
Engelstätter, Benjamin
5
Ghosh, Tathagata
5
Harviainen, J. Tuomas
5
Hernandez, Monica D.
5
Kolb, Albert
5
Oechssler, Joerg
5
Ohkita, Kenichi
5
Reijmersdal, Eva A. van
5
Schipper, Burkhard
5
Storz, Cornelia
5
Terlutter, Ralf
5
Aguzzoni, Luca
4
Argentesi, Elena
4
Buccirossi, Paolo
4
Choi, Yung Kyun
4
Ciari, Lorenzo
4
Cohendet, Patrick
4
De Vaan, Mathijs
4
Duso, Tomaso
4
Dürsch, Peter
4
Evans, Nathaniel J.
4
Hennig-Thurau, Thorsten
4
Kim, Sang Jin
4
Kim, Yongjae
4
Kwak, Dae Hee
4
Nair, Harikesh
4
Nelson, Michelle R.
4
Pabilonia, Sabrina Wulff
4
Pelsmacker, Patrick de
4
Ponnet, Koen
4
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
4
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1
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
2
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
3
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
4
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
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