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type_genre:"Working Paper"
~person:"Hultink, Erik J."
~person:"Wiedmann, Klaus-Peter"
~subject:"Theory"
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A marketing manager's view on successful high tech launch strategies
Hultink, Erik J.
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1994
Persistent link: https://www.econbiz.de/10013421254
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Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J.
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1994
Persistent link: https://www.econbiz.de/10013421278
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Dialog und Kooperation mit Konsumenten : theoretische Grundlagen, Gestaltungsperspektiven und Ergebnisse einer empirischen Untersuchung im Bereich Haushaltsgeräte
Jost, Arnim
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1993
Persistent link: https://www.econbiz.de/10013416593
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PR : Wandel - Wege - Wagnisse
Wiedmann, Klaus-Peter
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1992
Persistent link: https://www.econbiz.de/10013416582
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