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Search: subject:"Social Web"
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Social Web
417
Social web
417
Internet marketing
194
Online-Marketing
194
Consumer behaviour
193
Konsumentenverhalten
193
Social media
126
Brand management
105
Markenführung
105
Beziehungsmarketing
91
Relationship marketing
91
Viral marketing
81
Virales Marketing
81
Brand image
61
Markenimage
61
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48
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48
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45
Online-Handel
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43
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43
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35
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30
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29
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29
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24
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24
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22
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21
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Soziale Beziehungen
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418
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418
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Filieri, Raffaele
8
Krishen, Anjala S.
6
Veloutsou, Cleopatra
5
Agarwal, Shaurya
4
Berezan, Orie
4
Bigné Alcañiz, J. Enrique
4
Flavián Blanco, Carlos
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Ko, Eunju
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Azer, Jaylan
3
Black, Iain
3
Choi, Jeonghye
3
Dhir, Amandeep
3
Dwivedi, Yogesh Kumar
3
Hajli, Nick
3
Kim, Hye-yŏng
3
Kim, Jikyung
3
Kim, Juran
3
Kim, Kyung Hoon
3
Oghazi, Pejvak
3
Rana, Nripendra P.
3
Ranaweera, Chatura
3
Richard, Marie-Odile
3
Rita, Paulo
3
Seo, Yuri
3
Xie, Karen L.
3
Yoon, Sukki
3
Aiello, Gaetano
2
Al Omoush, Khaled Saleh
2
Arias-Bolzmann, Leopoldo G.
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belei, Nina
2
Berger, Elisabeth S. C.
2
Cartwright, Severina
2
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International journal of contemporary hospitality management
Journal of business research : JBR
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
204
SpringerLink / Bücher
195
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
Information systems research : ISR
101
Springer eBook Collection
92
International journal of internet marketing and advertising : IJIMA
90
Tourism management : research, policies, practice
88
Industrial marketing management : the international journal for industrial and high-tech firms
87
Journal of management information systems : JMIS
87
International journal of advertising : the review of marketing communications
81
Journal of promotion management : innovations in planning and applied research
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Psychology & marketing
66
Cogent business & management
65
Journal of marketing communications
65
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Electronic commerce research
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of hospitality management
61
The journal of product & brand management
57
Journal of internet commerce
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of open innovation : technology, market, and complexity
51
NBER working paper series
49
Business horizons
48
Discussion papers / CEPR
47
CESifo working papers
46
Journal of information & knowledge management : JIKM
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
46
MIS quarterly
46
International journal of consumer studies
45
Journal of travel and tourism marketing
45
Electronic markets : EM ; the international journal of electronic commerce and business media
42
The journal of brand management : an international journal
42
Journal of marketing
41
Finance research letters
40
Working paper / National Bureau of Economic Research, Inc.
39
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ECONIS (ZBW)
418
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418
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1
Revealing mission statements in a hotel brand sector using social network analytic approach
Breznik, Kristijan
;
Zupan Korže, Saša
;
Ragozini, Giancarlo
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 524-542
Persistent link: https://www.econbiz.de/10014483537
Saved in:
2
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
3
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Zhao, Hong
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
4
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
5
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
6
Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
7
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
8
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
9
Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
Saved in:
10
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
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