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eye-tracking
2
Befragung
1
Communication media
1
Consumer behaviour
1
Interactive media
1
Interaktive Medien
1
Internet marketing
1
Interview
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Media industries
1
Mediensektor
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Social Web
1
Social web
1
ad effectiveness
1
answer options
1
attention
1
interactivity
1
online media
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questionnaire design
1
respondent inattention
1
survey instructions
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Babakhani, Nazila
1
Brosnan, Kylie
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Dolnicar, Sara
1
Pleyers, Gordy
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Vermeulen, Nicolas
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International journal of market research
Journal of business research : JBR
14
Journal of retailing and consumer services
6
Journal of behavioral decision making
5
Journal of economic behavior & organization : JEBO
5
Games and economic behavior
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of advertising : the review of marketing communications
4
Psychology & marketing
4
Electronic commerce research
3
Experimental economics : a journal of the Economic Science Association
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Judgment and Decision Making
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
CrossCultural Management Journal
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
European journal of marketing : EJM
2
European research studies
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German journal of agricultural economics : GJAE
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of wine business research
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of management information systems : JMIS
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
Journal of the Economic Science Association : a companion journal to Experimental economics
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
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Accounting and finance
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Accounting horizons : a quarterly publication of the American Accounting Association
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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Annals of Faculty of Economics
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Behavioral research in accounting
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Central European business review : CEBR
1
China journal of accounting studies
1
Eurasian business review
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European Research on Management and Business Economics (ERMBE)
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How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy
;
Vermeulen, Nicolas
- In:
International journal of market research
63
(
2021
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
Saved in:
2
"I know what you're going to ask me" why respondents don't read survey questions
Brosnan, Kylie
;
Babakhani, Nazila
;
Dolnicar, Sara
- In:
International journal of market research
61
(
2019
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10012172251
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