How does interactivity of online media hamper ad effectiveness
Gordy Pleyers, Nicolas Vermeulen
| Year of publication: |
2021
|
|---|---|
| Authors: | Pleyers, Gordy ; Vermeulen, Nicolas |
| Subject: | ad effectiveness | attention | eye-tracking | interactivity | online media | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Kommunikationsmedien | Communication media | Werbewirkung | Advertising effects | Interaktive Medien | Interactive media |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319867640 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521391