Tonsor, Glynn T.; Schroeder, Ted C.; Pennings, Joost M.E.; … - Agricultural and Applied Economics Association - AAEA - 2007
respect to marginal improvements in food safety. We collected data from over 4,000 U.S., Canada, Japan, and Mexican consumers …. Using mixed logit models we find that Japanese and Mexican consumers have WTP preferences that are nonlinear in the level of … food safety risk reduction. Conversely, U.S .and Canadian consumers appear to possess linear preferences. These results …