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~accessRights:"free"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Intereconomics : review of European economic policy"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Industrial marketing management : the international journal for industrial and high-tech firms
Intereconomics : review of European economic policy
Journal of retailing and consumer services
Cogent business & management
56
Journal of Asian finance, economics and business : JAFEB
23
European research studies
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Pakistan journal of commerce and social sciences
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Marketing i menedžment innovacij : m&mi
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European journal of management and business economics : EJM&BE
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Future Business Journal
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Enlightening tourism : ET ; a pathmaking journal
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Global business and finance review
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International journal of consumer studies
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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European research on management and business economics
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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Central European business review : CEBR
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Journal of Tourism, Heritage & Services Marketing : JTHSM
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Journal of global marketing
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Organizations and markets in emerging economies
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The Lahore journal of business
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Emerging Markets Journal : EMAJ
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European journal of marketing
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Italian journal of marketing : ITJM
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Oeconomia Copernicana
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Economic and business review : EBR
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International journal of advertising : the review of marketing communications
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International journal of management and economics
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Journal of business anthropology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of risk and financial management : JRFM
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South African journal of business management
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ECONIS (ZBW)
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
4
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
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