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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand image"
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Brand image
Markenimage
8
Consumer behaviour
7
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7
Brand management
6
Markenführung
6
brand personality
3
Bibliometrics
2
Bibliometrie
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Digitalisierung
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Fashion
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Herkunftsbezeichnung
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Heuristics
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Internationales Marketing
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Apaolaza, Vanessa
1
Chen, Tingting
1
D'Souza, Clare M.
1
Fuentes, Humberto
1
García-de-Frutos, Nieves
1
Ghorbani, Mijka
1
Gürhan-Canli, Zeynep
1
Hartmann, Patrick
1
Hu, Long
1
Jia, Qingcheng
1
Karampela, Maria
1
Kolbe, Diana
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Min, Bora
1
Ortega Egea, José Manuel
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Paredes, Mario R.
1
Phau, Ian
1
Policarpo, Manoela Costa
1
Sayin, Eda
1
Shimul, Anwar Sadat
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International journal of consumer studies
Journal of fashion marketing and management
Cogent business & management
56
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
34
Journal of Asian finance, economics and business : JAFEB
23
European research studies
21
Administrative Sciences : open access journal
17
Pakistan journal of commerce and social sciences
16
Marketing i menedžment innovacij : m&mi
14
Psychology & marketing
14
Journal of open innovation : technology, market, and complexity
12
European journal of management and business economics : EJM&BE
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
Future Business Journal
9
Enlightening tourism : ET ; a pathmaking journal
8
Global business and finance review
8
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
8
European research on management and business economics
7
IIM Bangalore Research Paper
7
Markstones-Arbeitspapiere
7
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
7
Central European business review : CEBR
6
Journal of Tourism, Heritage & Services Marketing : JTHSM
6
Journal of global marketing
6
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
6
Organizations and markets in emerging economies
6
The Lahore journal of business
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
ERIM report series research in management
5
Emerging Markets Journal : EMAJ
5
European journal of marketing
5
Italian journal of marketing : ITJM
5
Journal of marketing and consumer behaviour in emerging markets
5
Oeconomia Copernicana
5
Working paper series
5
Business and Economic Research : BER
4
Business strategy and the environment
4
Consumer behavior review : CBR
4
Economic and business review : EBR
4
Higher School of Economics Research Paper
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ECONIS (ZBW)
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1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
3
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
4
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
Because it is brand new! : recency heuristic for product innovativeness evaluation
Min, Bora
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1023-1041
Persistent link: https://www.econbiz.de/10014250675
Saved in:
7
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
8
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
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