//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
~isPartOf:"Journal of Tourism, Heritage & Services Marketing : JTHSM"
~isPartOf:"Journal of marketing"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
11
Online-Marketing
11
Social Web
11
Social web
11
social media
5
Beziehungsmarketing
4
Relationship marketing
4
digital marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Tourism
2
Tourism marketing
2
Tourismus
2
Tourismusmarketing
2
influencer marketing
2
social media engagement
2
Adoption of technological innovations
1
Advertising
1
Advertising effects
1
Agrotourismus
1
Airline
1
Beschwerdemanagement
1
Big Five
1
Brand management
1
China
1
Communication
1
Complaint management
1
Digital goods
1
Digitale Güter
1
Distribution channel
1
Emotion
1
Experiment
1
Facebook
1
Facebook measurements
1
Feldforschung
1
Field research
1
Fluggesellschaft
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Greece
1
more ...
less ...
Online availability
All
Free
Undetermined
33
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Chatzigeorgiou, Chryssoula
2
Amanatidis, Dimitrios
1
Berger, Jonah
1
Bleier, Alexander
1
Chintagunta, Pradeep K.
1
Christou, Evangelos
1
Cummings, Krista Hill
1
Edeling, Alexander
1
Grewal, Dhruv
1
Grewal, Lauren
1
Herhausen, Dennis
1
Kalwani, Manohar U.
1
Kamenidou, Irene
1
Lekakos, George
1
Liadeli, Georgia
1
Mamalis, Spyridon
1
Mavragani, Eleni
1
Misirlis, Nikolaos
1
Moe, Wendy W.
1
Murphy, Daniel
1
Mylona, Ifigeneia
1
Nikolaidou, Paraskevi
1
Ordenes, Francisco Villarroel
1
Roggeveen, Anne L.
1
Schweidel, David A.
1
Sotgiu, Francesca
1
Theodoraki, Efi
1
Verlegh, Peeter
1
Vlachopoulou, Maro
1
Wies, Simone
1
Zhang, Wanqing
1
more ...
less ...
Published in...
All
Journal of Tourism, Heritage & Services Marketing : JTHSM
Journal of marketing
Cogent business & management
60
CESifo working papers
27
European research studies
23
Administrative Sciences : open access journal
18
Discussion paper
15
Journal of open innovation : technology, market, and complexity
15
NET Institute Working Paper
13
Marketing i menedžment innovacij : m&mi
12
NBER Working Paper
12
NBER working paper series
12
Journal of global information management
11
Expert journal of marketing
10
Journal of Asian finance, economics and business : JAFEB
10
Journal of the Academy of Marketing Science
10
Pakistan journal of commerce and social sciences
10
Cowles Foundation discussion paper
9
Journal of business economics and management
9
Journal of marketing communications
9
CESifo Working Paper
8
Electronic markets : EM ; the international journal of electronic commerce and business media
8
European journal of management and business economics : EJM&BE
8
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
8
Working paper
8
Future Business Journal
7
Journal of innovations in digital marketing
7
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
7
Psychology & marketing
7
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
7
Working papers / Harvard Business School, Division of Research
7
Working papers / TSE : WP
7
Asian journal of business and accounting : AJBA
6
Discussion paper series / IZA
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Electronic commerce research
6
European research on management and business economics
6
Institute for Prospective Technological Studies digital economy working paper
6
International journal of consumer studies
6
Internet policy review : journal on internet regulation
6
Italian journal of marketing : ITJM
6
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
6
Adoption of social media as distribution channels in tourism marketing : a qualitative analysis of consumers' experiences
Chatzigeorgiou, Chryssoula
;
Christou, Evangelos
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
6
(
2020
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10012159071
Saved in:
7
Social media for cultural communication : a critical investigation of museums' Instagram practices
Amanatidis, Dimitrios
;
Mylona, Ifigeneia
;
Mamalis, Spyridon
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
6
(
2020
)
2
,
pp. 38-44
Persistent link: https://www.econbiz.de/10012269030
Saved in:
8
Traveler segmentation through social media for intercultural marketing purposes : the case of Halkidiki
Mavragani, Eleni
;
Nikolaidou, Paraskevi
;
Theodoraki, Efi
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
5
(
2019
)
1
,
pp. 15-23
Persistent link: https://www.econbiz.de/10012157024
Saved in:
9
Increasing clicks through advanced targeting : applying the third-party seal model to airline advertising
Murphy, Daniel
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
5
(
2019
)
1
,
pp. 24-30
Persistent link: https://www.econbiz.de/10012157791
Saved in:
10
Associating Facebook measurable activities with personality traits : a fuzzy sets approach
Misirlis, Nikolaos
;
Lekakos, George
;
Vlachopoulou, Maro
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
4
(
2018
)
2
,
pp. 10-16
Persistent link: https://www.econbiz.de/10012156961
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->