Saura, José Ramón - In: Journal of innovation & knowledge : JIK 6 (2021) 2, pp. 92-102
and knowledge from large datasets in the digital marketing environment, has remarkably increased. However, despite these … advances, relevant evidence on the measures to improve the management of Data Sciences in digital marketing remains scarce. To … innovative Data Mining and knowledge discovery techniques. Important theoretical implications are discussed, and a list of topics …