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~isPartOf:"Journal of marketing"
~isPartOf:"Research-technology management"
~subject:"Augmented reality"
~subject:"Innovationsmanagement"
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14th International Conference, 'Thinking Minds: Nurturing the Design of a Better Future', June 22-26, 2009, Malaysia
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Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie
;
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
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Creating concrete visions with augmented reality : digital transformation for participative innovation
Griffith, Terri L.
;
Alpert, Dave
- In:
Research-technology management
65
(
2022
)
5
,
pp. 34-43
Persistent link: https://www.econbiz.de/10013357460
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