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~accessRights:"free"
~isPartOf:"Journal of marketing communications"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Internet marketing
Consumer behaviour
12
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12
Advertising
7
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7
Online-Marketing
7
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7
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Agopian, G.
1
Ball, Joan P.
1
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Dalakas, Vassilis
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Eells, Danielle
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Einwiller, Sabine
1
Fuxman, Leonora
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Grigoriou, Nicholas
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Hack-Polay, Dieu
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Kim, Do Yuon
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Mohr, Iris
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Stewart, Kristin
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Journal of marketing communications
Cogent business & management
41
European research studies
9
Pakistan journal of commerce and social sciences
9
Administrative Sciences : open access journal
8
Journal of business economics and management
7
Journal of open innovation : technology, market, and complexity
7
Electronic markets : EM ; the international journal of electronic commerce and business media
6
International journal of consumer studies
6
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
6
Journal of Asian finance, economics and business : JAFEB
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Future Business Journal
5
Journal of global information management
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Journal of the Academy of Marketing Science
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Psychology & marketing
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South Asian journal of marketing
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Young consumers : insight and ideas for responsible marketers
5
European journal of marketing
4
Expert journal of marketing
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International journal of advertising : the review of marketing communications
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Italian journal of marketing : ITJM
4
Journal of business research : JBR
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Marketing i menedžment innovacij : m&mi
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Asian journal of business and accounting : AJBA
3
Electronic commerce research
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Emerging Markets Journal : EMAJ
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Enlightening tourism : ET ; a pathmaking journal
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European journal of management and business economics : EJM&BE
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Journal of innovations in digital marketing
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Journal of promotion management : innovations in planning and applied research
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Management dynamics in the knowledge economy
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
7
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date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
5
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
6
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
7
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
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