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Brand management
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Marketing i menedžment innovacij : m&mi
Cogent business & management
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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IIM Bangalore Research Paper
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Management dynamics in the knowledge economy
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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The Lahore journal of business
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Working paper series / Bradford University School of Management
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Journal of marketing and consumer behaviour in emerging markets
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Schriften zu Marketing und Management
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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Can negative word-of-mouth have any impact on brand sustainability?
Kakalejcik, Lukas
;
Fedorko, Richard
;
Gavurova, Beata
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 212-224
Persistent link: https://www.econbiz.de/10013093338
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2
Sustainable marketing and its impact on the image of the company
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
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3
Impact of brand association on brand equity in organised retail sector
Choudhary, Ashish
;
Dawar, Sunny
;
Panwar, Savita
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 1-8
Persistent link: https://www.econbiz.de/10014375427
Saved in:
4
Impact of brand equity on intention to use instant coffee
Dam Tri Cuong
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 111-121
Persistent link: https://www.econbiz.de/10014282029
Saved in:
5
Increasing sales through social media marketing : the role of customer brand attachment, brand trust, and brand equity
Heidari, Shahin
;
Zarei, Mehrnaz
;
Daneshfar, Alireza
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
1
,
pp. 224-234
Persistent link: https://www.econbiz.de/10014282108
Saved in:
6
Management of country's social brand under conditions of uncertainty in the health domain
Letunovska, Nataliia
;
Demchyshak, Nazar
;
Minchenko, Mariia
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
2
,
pp. 10-18
Persistent link: https://www.econbiz.de/10014380497
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7
Consumer's online brand-related activities on the social network Instagram : an analytical view of the motivation for these activities
Nastisin, Ludovit
;
Korba, Peter
;
Pisar, Oliver
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 164-172
Persistent link: https://www.econbiz.de/10014250277
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8
Gender differences in the perception of motivations for consumer's online brand-related activities and their impacts on instagram
Nastisin, Ludovit
;
Jura, Anton
;
Fedorko, Richard
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 86-93
Persistent link: https://www.econbiz.de/10013277507
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9
Green Brand as a New Pattern of Energy-Efficient Consumption
Chygryn, Olena
;
Kuzior, Aleksandra
;
Olefirenko, Oleg
; …
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 78-87
Persistent link: https://www.econbiz.de/10013490931
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10
Employer brand management : methodological aspects
Zhylinska, Oksana
;
Firsova, Svitlana
;
Bilorus, Tetiana
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 158-169
Persistent link: https://www.econbiz.de/10013093311
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