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Brand image
6
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Ali, Aasir
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The Lahore journal of business
Cogent business & management
56
Journal of Asian finance, economics and business : JAFEB
23
European research studies
21
Administrative Sciences : open access journal
17
Pakistan journal of commerce and social sciences
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Marketing i menedžment innovacij : m&mi
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Psychology & marketing
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Journal of open innovation : technology, market, and complexity
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European journal of management and business economics : EJM&BE
10
The journal of brand management : an international journal
10
The journal of product & brand management
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Future Business Journal
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Enlightening tourism : ET ; a pathmaking journal
8
Global business and finance review
8
International journal of consumer studies
8
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
8
European research on management and business economics
7
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
7
Central European business review : CEBR
6
Journal of Tourism, Heritage & Services Marketing : JTHSM
6
Journal of global marketing
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Organizations and markets in emerging economies
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Emerging Markets Journal : EMAJ
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European journal of marketing
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Italian journal of marketing : ITJM
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Journal of marketing and consumer behaviour in emerging markets
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Oeconomia Copernicana
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Business and Economic Research : BER
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International journal of advertising : the review of marketing communications
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International journal of management and economics
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Journal of business anthropology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of risk and financial management : JRFM
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6
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1
Maneuvering angry consumers toward brand forgiveness and repatronage : the moderating role of personality and recovery strategies
Najam, Faryal
;
Azar, Sana
- In:
The Lahore journal of business
10
(
2022
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014280602
Saved in:
2
The mediating role of customer engagement on brand involvement and emotional brand attachment
Qaiser, Shehla
;
Bashir, Muhammad Adnan
;
Yasir, Muhammad
; …
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012628303
Saved in:
3
(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Khan, Naveed R.
;
Ul Abedin, Zain
;
Ghouri, Arsalan Mujahid
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10012628305
Saved in:
4
Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan
;
Khan, Muhammad Babar
;
Shahab, Atif
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
Saved in:
5
Brand loyalty versus brand switching : revisiting the concept from young consumers' perspective
Ali, Aasir
;
Muhammad, Arshad Khushi
;
Rasheed, Muhammad …
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 129-154
Persistent link: https://www.econbiz.de/10012299286
Saved in:
6
Does the choice of brand positioning strategy matter in the creation of brand love? : the mediating role of brand positioning effectiveness
Shahid, Saad
- In:
The Lahore journal of business
8
(
2019
)
1
,
pp. 107-144
Persistent link: https://www.econbiz.de/10012299299
Saved in:
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