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~accessRights:"free"
~person:"Arnould, Eric J."
~type_genre:"Article in journal"
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AMS review : official publication of the Academy of Marketing Science
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Developing and renewing marketing as a scientific discipline through reflexive cocreation
Helkkula, Anu
;
Arnould, Eric J.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 168-173
Persistent link: https://www.econbiz.de/10014225830
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