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~accessRights:"free"
~person:"Broidl, Christiana"
~subject:"Nonprofit organization"
~subject:"Theorie"
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Using certifications to signal trustworthiness and reduce the perceived risk of donors : an exploratory investigation into the impact of charity labels
Stötzer, Sandra
;
Martin, Sebastian
;
Broidl, Christiana
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10014321320
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