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~accessRights:"free"
~person:"Donaldson, Jeff"
~subject:"Mobile application"
~subject:"Price discrimination"
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Gamification design for mobile marketing effectiveness
Hofacker, Charles
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
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2015
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April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
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