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~person:"Park, Seolwoo"
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Search: subject_exact:"Medienverhalten"
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Consumer behaviour
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Konsumentenverhalten
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Media Interactivity
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Media usage
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Mediennutzung
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Online Word of Mouth
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SNS Motivation
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Park, Seolwoo
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Journal of Asian finance, economics and business : JAFEB
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The effect of users' motivations and interactivity on online word of mouth
Park, Seolwoo
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 855-863
Persistent link: https://www.econbiz.de/10012671494
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