The effect of users' motivations and interactivity on online word of mouth
Seolwoo Park
| Year of publication: |
2020
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|---|---|
| Authors: | Park, Seolwoo |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 10, p. 855-863
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| Subject: | SNS Motivation | User Interactivity | Media Interactivity | Online Word of Mouth | Virales Marketing | Viral marketing | Social Web | Social web | Interaktive Medien | Interactive media | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Internet | Motivation | Mediennutzung | Media usage | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no10.855 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012671494