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ECONIS (ZBW)
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81
Price commitment and the strategic launch of a fighter brand
Jost, Peter-J.
- In:
Quantitative marketing and economics : QME
21
(
2023
)
3
,
pp. 381-435
Persistent link: https://www.econbiz.de/10014333890
Saved in:
82
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
83
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
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84
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
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85
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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86
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
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87
An emerging market multinational company's internationalization : from original equipment manufacturer to global brand leader
Liu, Su
;
Chakravarty, Dwarka
;
Beamish, Paul W.
- In:
Thunderbird international business review
65
(
2023
)
5
,
pp. 501-517
Persistent link: https://www.econbiz.de/10014335690
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88
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
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89
Wrinkles in a CSR story : mismatched agendas in fast fashion service brands' CSR reputation
Mickelsson, Jacob
;
Van Haren, Joep
;
Lemmink, Jos
- In:
Journal of service management
34
(
2023
)
2
,
pp. 256-273
Persistent link: https://www.econbiz.de/10014337951
Saved in:
90
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
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