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~subject:"Consumer behaviour"
~subject:"Moving Image"
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Consumer behaviour
Moving Image
eye-tracking
43
Eye-tracking
20
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15
Experiment
9
Advertising effects
8
Perception
8
Wahrnehmung
8
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Eyetracking
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focal points
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visual attention
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behavioral economics
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consumer behavior
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experimental economics
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eyetracking
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individual behavior
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mode effect
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one-shot games
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similarity
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attention
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consumer behaviour
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Alós-Ferrer, Carlos
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Wine label design proposals : an
eye-tracking
study to analyze consumers' visual attention and preferences
Barbierato, Elena
;
Berti, Danio
;
Ranfagni, Silvia
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 365-389
Persistent link: https://www.econbiz.de/10014335883
Saved in:
2
An
eye-tracking
study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid
;
Azimzadeh, Seyed Morteza
;
Sotoodeh, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1665-1676
Persistent link: https://www.econbiz.de/10014383109
Saved in:
3
Keeping an eye on cost : what can eye tracking tell us about attention to cost information in discrete choice experiments?
Genie, Mesfin G.
;
Ryan, Mandy
;
Krucien, Nicolas
- In:
Health economics
32
(
2023
)
5
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10014278032
Saved in:
4
Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and
eye-tracking
measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
5
Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina
;
Mikac, Mirta
;
Rončević, Ivana
- In:
Journal of innovation & knowledge : JIK
7
(
2022
)
1
,
pp. 1-9
increase attention on their Facebook pages. A neuroscience approach using an
eye-tracking
device was used to gain insight into …
Persistent link: https://www.econbiz.de/10013166612
Saved in:
6
Attention and salience in preference reversals
Alós-Ferrer, Carlos
;
Ritschel, Alexander
- In:
Experimental economics : a journal of the Economic …
25
(
2022
)
3
,
pp. 1024-1051
Persistent link: https://www.econbiz.de/10013263518
Saved in:
7
Measuring the response to housing energy labels in Japan by using an
eye-tracking
experiment
Fujisawa, Mieko
;
Takemura, Kazuhisa
;
Funaki, Yukihiko
-
2022
Persistent link: https://www.econbiz.de/10014302067
Saved in:
8
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
9
Examination of consumer purchase decisions via neuromarketing methods : a social psychology approach
Tomri̇s Küçün, Nihan
;
Gönenç Güler, Emel
- In:
Prizren social science journal
5
(
2021
)
2
,
pp. 14-29
Persistent link: https://www.econbiz.de/10012663723
Saved in:
10
How advertising avoidance affects visual attention and memory of advertisements
Onișor, Lucian-Florin
;
Ioniță, Daniela
- In:
Journal of business economics and management
22
(
2021
)
3
,
pp. 656-674
brand advertisements and corporate brand advertisements. An
eye-tracking
experiment with 121 respondents show that when …
Persistent link: https://www.econbiz.de/10012506274
Saved in:
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