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~subject:"recognition heuristic"
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Search: subject_exact:"Akustische Markenführung"
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International journal of advertising : the review of marketing communications
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
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Integration akustischer Reize in die identitätsbasierte Markenführung
Krugmann, Dennis
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2007
Persistent link: https://www.econbiz.de/10009665215
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